Floral Wire Services
09/19/2006 - 05:50:53
The largest wire services are FTD and Teleflora. They have been around for almost 100 years and have over 30,000 florists in their networks. In recent years they have focused more and more on using the Internet for their marketing and business infrastructure.
For most consumers, wire services are the best way to order flowers. They are very reliable and in independent tests, flowers ordered through wire services were of the highest quality. Local florists are going to make sure that wire service orders are correctly filled. The reason? Florists with too many complaints are dropped from the wire service's network. This is a disaster for most local florists, so they avoid it at all costs.
All
