The floral business is very competitive so flowers are marketed heavily in all local and national media. This includes, television, radio, magazines, newspapers, direct mail, billboards and increasingly, the Internet.

This is good for consumers since it gives incentive for people to publish or broadcast information about flowers. This web site is a good example of content that is sponsored by floral industry marketing.

Unfortunately, some businesses and individuals use deceptive marketing strategies. One of the primary goals of this web site is to educate you to avoid unnecessary expenses from deceptive marketing practices.

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