The Society of American Florists recommends:

Personal Attention: Choose a florist who will get to know you, keep track of your floral preferences and send reminders of upcoming special occasions.

There are many benefits of getting personal attention from a florist. Florists have a wealth of knowledge about flowers and can help you make the right choices when buying flowers.

Different florists have different ways of running their business. Some florists specialize in arrangements and projects that require spending a great deal of time with each customer. Other florists specialize in elegant arrangements that can be made quickly and that will be pleasing to anyone.

Obviously, you will have different needs if you are planning a wedding than if you are just picking up some flowers for a spur of the moment gift.

Here are some things to keep in mind about personal attention from your florist:

The Florist's Time is Money

The more time a florist spends with each customer the more they must charge each customer in order to make a profit. The florist's time will be worth a lot if you are planning an event such as a wedding, but worth nothing if you already know exactly what you want.

Your Time is Money

You have a busy life. Sometimes you know what flowers you want and you can save a lot of time and money by ordering flowers online.

Personal Attention is a Selling Tool for Florists

One way florists pay for the time they spend with you is by using it to suggest "upgrading" your order to get you to spend money. Usually, you will wind up with more value for your money this way, but you will be spending more.

Grower Direct Flowers Save You Money

Florists earn the money they make by providing you with both products and services. The flowers are their product and arranging them and storing them are some of the services.